TikTok – a social media app that allows users to create, watch and share
15-second videos shot on the user’s smartphone.
Many if not most of the viral videos you’ve recently encountered have come from TikTok. From trendy dances, to hilarious fails and even headlines news stories, everyone is jumping on the TikTok Train to keep up to date. In fact many large number of brands are now utilizing the popular video-sharing application and we’re crossing our fingers that you’re one of them too!
TikTok thrives by creating organic content which provide huge marketing opportunities. These produced and posted 60-second videos have the potential to reach millions of views without any revenue spent on ads. Data gathered by Hootsuite and Sprout Social show that their organic views per video are only 5.20% and 1.60%, respectively while Tiktok boasts much higher engagement rates.
If you’re already taking advantage of TikTok as a marketing powerhouse, then that’s great! If not, you need to keep up and get started. Based on a report released by App Annie, “TikTok’s average monthly time spent per user grew fast[er] than nearly every other app analyzed..” Which only meant more audience and more chances to increase brand awareness.
Still, there are several things to keep in mind when using TikTok to promote your business. Below, we’ve listed the 5 biggest things you should not do when using the video-sharing platform:
The golden rule of social networks and TikTok is that its ideal to post at least once per day. Through this, your business can stay connected to your followers, create conversations and remind the market about your brand’s existence and the product/services that you offer.
The average TikTok influencers who achieve larger followings recommend posting 1-3 times per day, while mega influencers post 10-20 times per day. Your posting frequency can mean the difference between 10’s of thousands of followers or millions so what is the best recommended approach for posting?
In an interview with one of the biggest TikTok creators, Grant Beene shared “There is no such thing as posting too much on TikTok.” Unlike other social media platforms, TikTok prefers accounts that post multiple times in one day. The main idea is that the more you post, the more followers your account gets. However, consistency is still the key. You should know the average number of videos that can be produced for your business each day to keep the content flowing, and your audience engaged.
Although there’s no limit to the number of short videos posted on TikTok, it is also important to remember that posting multiple shorter length video times within the hour is not recommended. Schedule your posts with an interval of 1-2 hours to avoid being marked as spam, a bot, or in the worst case scenario, have your account taken down.
Since ad’s are off the table when using TikTok for your business, you can use that time and budget toward more lucrative endeavors like collaborating with TikTok influencers.
But which influencers should you collaborate with?
TikTok has a wide variety of content creators tapping into a wide variety of topics and are involved in different communities. Partnering with the right influencer with similar demographics is paramount to your success. To achieve it, your brand’s mission must be clear – are you using TikTok for brand awareness or for generating sales?
If your focus is on brand awareness then collaborating with multiple micro-influencers whose niche is related to your brand’s target demographic is more suitable; however, if your aim is to use TikTok to generate sales, then partnering with macro-influencers is the way to go. This is because large influencers already have the credibility and following to promote your company in a way that sells.
TikTok is a fast-paced online community. Although part of the goal is to produce quality content, keeping your brand on top of the market’s mind is essential. To attain this, stay true to your brand’s identity in your visual content. Your color palette and unique style that are what your brand will be known for – capitalize on it!
Another effective approach is to have your brand’s values and any related information effectively written down in your profile’s bio. Initial impressions are critical so it’s important to make sure your first is perfect.
Start by clearly communicating the following:
Once your business has completed these essentials, chances are, people who resonate with your values will want to know more. Use this traffic to redirect your audience out of TikTok and into your website. To do this, your TikTok account must first be set up or converted to a business account as only this type of account can add links in their bio.
As of writing, TikTok bots are still safe to use. If you’re not familiar with the backend of the online world, bots are made by developers to set and allow several automated actions on behalf of your account to gain followers and content views. Save time liking, following, and viewing posts by utilizing these tools and let the bots do it for you.
However, the use of this automated tool has several sets of cons such as familiarity of usage, cost, and the possible effect once bots are regulated by TikTok. You may check out this list of the bots available to weigh in your options. Remember there is no substitute for down to earth human reactions to content. Your brand can soar using technology but people often respond best to the interactions that (so far) only real people users / accounts provide.
Do you still feel overwhelmed in handling your business’s online presence? Take a shortcut and let On Tap Social take care of everything for you.