In addition to inventory management, order tracking , and all of the other aspects of running a successful business, social media is a necessity that must be a part of your business’ daily to-do list. It’s important for your brand because by keeping your online presence active your audience can stay continually aware of your products and services which makes it more likely they will purchase in the future.

Promoting your business online will not only help build your business’ brand recognition, it’s also a cost-effective option for marketing. In a report published by HubSpot, 84% of marketers were able to get a consistent
ROI and improved conversions by committing to working on their social media for at least 6 hours per week. Imagine the positive impact your business could have if you’re able to do more than the bare minimum on your social media.

If you’re ready to take your business’ socials to the next level, strap in. Below, we’ve listed 3 things you should do every day to effectively promote your business online:

1. Be Where Your Customers Are

You already know that your customers are on social media… but which platforms should you use?

First, you have to identify where your audience resides. If it’s B2B, you can guarantee that your audience will be on LinkedIn. Businesses and professionals use this popular platform to update their career growth, share professional experiences, and build connections. From there, you can do research, sort through the profiles of potential customers and discover what channels they’re more active on. By learning about your audience you can figure out what strategy suits your business and what content you should promote to reach your audience.

On the other hand, if your business is B2C, you have several channels to choose from: Facebook, Twitter, Instagram, YouTube, Pinterest, and TikTok. To help you narrow down your options, you can ask yourself the following questions:

• What goal are you trying to achieve? Is it brand awareness or generating leads?
• What’s the demographic of your target audience?
• Based on the demographics, which platform are they mostly using?
• What type of content are you planning to post?
• What social media platforms are your competitors using?
• And how many social media accounts can you handle?

By creating a roadmap of where you are and where you’re headed, you can take steps toward your ultimate destination – succcess

The second best social media platform for small businesses: Instagram

2. Get Reviews From Customers

The relationship between your business and your customer shouldn’t end after the checkout page. According to a survey done by Smart Insights, 81% of consumers search online for a product or service prior to making any purchases and even more continue to follow those businesses after purchase. Make the most out of your existing customers by encouraging them to leave a review and with a follow up thank you email campaign to let them know how much you appreciate them.

However, a simple review won’t cut it. Your customers need to be writing and sharing positive stories about how you went above and beyond their expectations. If you haven’t started yet, begin by checking customer reviews daily. By paying attention to their feedback you will be able to figure out what’s working well and what’s not. In the long run, small tweaks to your business will improve customer reviews and be your key to being seen and heard in your industry.

A customer leaving a positive review on a business’ socials or website after purchase.

3. Create Helpful Social Media Posts

Aside from generating feedback that showcase how great your product or service is, adding content that focuses on providing information or guidance to your audience is paramount to your success. By creating content that is informative and sharable your audience will recognize your brand for not only what your business is selling, but also for being a thought leader in your space. This type of marketing takes time but generates loyal followers who help create future conversions by word of mouth.

If you want to stand out from every brand on social media, prioritize adding value to the content you’re rolling out on your accounts as it is the number one factor that will make or break your brand’s identity.

A person writing down social media posts and strategies

Wrapping It Up

Now that you know the 3 basic things that you should do every day on social media, here’s a bonus tip to help you maximize your business productivity online — Outsourcing. By utilizing an individual or group to handle your social media you can focus your time and energy on other parts of the business.

On Tap Social specializes on making your social media presence more alive and appealing to the audience. Done-for-you-management means that we can help you express your brand accurately and effectively. Send a message to teams@ontapsocial.co and let’s talk!