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Every wonder whether Facebook Advertising is still worth the cost?

According to Oberlo’s 2021 social media statistics – it Is!

Facebook continues to be one of the most widely used social media platforms. So, put aside any doubt and start advertising asap.

If you’re unsure where to begin, we are here to help.

Unfortunately, there’s no one answer on how to leverage Facebook Ads effectively. The good news is that, as long as you’re planning ahead, there are few tried and true steps to get quickly started with paid Facebook advertising:

Initial Steps Before Launching a Facebook Ad

Before you start spending money it’s important to ensure you’ve done everything possible to ensure its success.

Read through the list below and ask yourself the following questions;

  • Have you done your market research?
  • Do you have a clear demographic?
  • Will you use geographic targeting?
  • Is your content and copy created and ready to go?
  • Do you have alternate variations so that you can split test to determine which
  • Is it share-worthy? – If you wouldn’t share it, don’t post it!
  • Have you optimized your landing page’s sales funnel and created a way to capture leads?
  • Do you have a clear budget? – It’s important to start with small amounts and work your way up once you know what works.

If you’ve answered yes to the above questions then you might be ready to begin your first campaign!

Remember that the goal is to persuade your audience that your brand is not only valuable but trustworthy. Avoid flooding the market with ads that are focused on sale conversions especially those that contain outlandish promises.

Think – “That one trick that doctors hate!” or “Lose 15 lbs in 15 days”

Instead, invest your money in building authentic relationships with your brand. By focusing on authenticity and transparency you can convert potential customers to lifetime consumers.

These initial steps are helpful but putting an ad up and waiting is not enough. You’ve worked hard so it’s important to help your content get seen.

Ensure Your Facebook Advertising Content is Seen

One of the most difficult tasks is finding an audience that resonates with your product.

You might believe your demographic but may not be who you expect. Many businesses are surprised when they find out that a portion of their revenue has been coming from unexpected customers.

For your first few ads, follow your market research and don’t deviate until you have a few examples of which audiences respond to your ads the most.

Once you have a general idea, you can begin to experiment and cast a wider net or instead you can decide to focus on smaller niche audiences.

Give your Facebook ads at least 30 days to gain traction and a baseline of data so you can confidently make necessary changes to your campaigns.

Additionally, try varying how you use your budget.

A high percentage of your budget dedicated to a cold audience, those who know nothing about your brand, can increase brand awareness but may not result in conversions.

Spending more on your warm audience – those who already know about your business may mean more sales but fewer new customers. Finding the sweet spot between these two is a balancing act that takes time and practice.

Finally, the type of content your campaign focuses on is crucial to your success. According to, AdEspresso, Facebook users are more enticed by videos than any other type of content.

Video ads not only attract customers – they provide ROI that’s more consistent than alternative forms of advertising. Sharing a blog or using a carousel of images rarely stops a user from scrolling.

Get Your Audience To Engage Through Lead Magnets

How do you get users to engage without asking them to spend money?

Lead Magnets!

These come in many forms. Newsletter subscriptions, Ebooks, downloadable templates, or other free offers that provide value work well. In exchange, the customer provides their contact information which you can use for generating leads, brand awareness, and promoting sales initiatives.

Many successful email campaigns and even SMS marketing strategies have been built this way.

By giving your audience the opportunity to engage with the brand, you’ll be able to identify which segment of your audience is worth targeting in the future.

A note: Don’t underestimate the power of lead magnets. Without gaining customer info you can’t create a data strategy to guide your ad efforts which will result in lost time and money.

Increase Your Engagement Through Re-targeting

Re-targeting viewers who have previously visited your landing page but did not convert is the next step crucial step in advertising.

Gentle reminders about your lead magnet and the benefits it provides is an easy way to get them to engage again.

“Your Free Small Business Marketing Guide is still waiting for you,” is a great yet simple example of copy that is not pushy. Instead, it creates intrigue in the consumer’s mind.

By using a delicate approach to asking users for their information they are more likely to reconsider your offer and become a part of your potential purchaser’s database.

Facebook Advertising Success

Although it’s rare to see hundreds of new conversions or leads right away, it is possible and almost is inevitable with enough time and effort.

Facebook ads are an essential tool to increase brand engagement. By, carefully analyzing your data and implementing effective changes to strategy you will gain useful knowledge on your audience that will serve you for years to come.

Once you feel good with the results of your campaigns, scale your daily budget and enjoy the rewards!

If you’re an entrepreneur who needs help or doesn’t have time, On Tap Social is here for you!

From managing your Facebook Ads to being able to rely on an immensely talented pool of professionals, On Tap Social can help you unlock the full potential of your brand’s social media.

June 28, 2021