Social media management can be frustrating. Have you noticed that despite your best efforts, your content doesn’t seem to be getting any traction? You’ve tried what feels like a million approaches but nothing has stopped users from scrolling and pay attention to your content. The number one reason businesses don’t see the results is their […]

Instagram might rank second as the most used social media network but it is the perfect platform for any small businesses’ marketing. Aside from being affordable and influential, Instagram’s graphical user interface creates an appealing presentation of a business’s goods or services. Not to mention, the advantage and additional exposure that comes when happy customers […]

TikTok – a social media app that allows users to create, watch and share 15-second videos shot on the user’s smartphone. Many if not most of the viral videos you’ve recently encountered have come from TikTok. From trendy dances, to hilarious fails and even headlines news stories, everyone is jumping on the TikTok Train to […]

Another year means another set of digital marketing trends have arrived that entrepreneurs can take advantage of or neglect while others get ahead. The top two types of content that audiences continue to find appealing are video and audio. It may not be surprising that these two categories have continued to dominate the market. But […]

Browse through your socials. Facebook, Instagram, Twitter… whatever you use most. Are your social media accounts filled with an abundance of well-curated content, or is it a desert landscape that feels somewhat abandoned? It’s time to take some measures if you relate more with the latter, especially if you’re running a business or if you […]

Any entrepreneur must inevitably face the questions, “Is social media worth my time, and if so, which is the best platform for my business?” These looming concerns haunt beginners while others balk and believe they know the answer. Some blogs swear by one approach while others couldn’t be more adamant that their competitor’s tact is […]

Have you noticed how a room’s aesthetic affects your state of mind? Some places lift your mood, while others bring you a sense of calm. One factor for this are the colours you see in within these spaces. It’s not magic but instead, a psychological effect proven by a ton of research— color impacts how […]

We know that delivering engaging content to our follower’s feeds is what we all strive for, yet like many of us, if creating content is not your superpower, it can be difficult to churn out deeply profound and engaging posts every single day. The next best thing is to wait until inspiration strikes us – […]

We get it, business owners are busy people. They’re managers, marketers, accountants, salespeople, HR… and it’s really difficult to be a social media guru on top of everything else. While surveying 10+ small businesses in Brisbane we found that social media was often the last (and most overwhelming) task for business owners to tackle. They […]